The students of Industrial Design of the State Academy of the Fine Arts Stuttgart develop new types of gifts within the scope of a project. The theme of this project is: from product to merchandise.

This is not only about design and production, scheduling and financing. Preparation of product series and consideration of marketing strategies and presentation play just as important a role.

In addition to the stage of learning and experimenting, the cooperation with Loony-Design gives the students a first view into the complex world of their future employment.

Winfried Scheuer, Professor for Industrial Design Stephan Schmidt, Assistant.